What is PPC (Pay Per Click) or CPC (Cost Per Click) search engine placement?
What is SEO (Search Engine Optimization?) .
What is the difference between SEO and PPC or CPC
What is the difference between SEO and SEM (Search Engine Marketing)
Guaranteed #1 rankings in 48 hours and how you can do this yourself for free.
What is PPC (Pay Per Click) or CPC (Cost Per Click) search engine placement?
These are sponsored listings. Web sites must pay for placement in the search engines.
Fee structure of these services range from flat rate to bidding against your competitors for your selected keywords. For example, to be a sponsored listing with Google you must go directly to Google and open an account with Google and agree to pay a fee for every time your link is clicked on. Once this is done, your site will appear along the right hand side of the natural listings in colored boxes under the title “sponsored links” .
FACT: To get listed in Google's sponsored listings, you have to go directly to Google.
FACT: You don't have to pay someone to this for you.
FACT: Once your deposit runs out your listing will immediately drop.
FACT: Keywords may cost up to $40.00 per click.
FACT: The natural listings are more trusted and clicked on more often then sponsored listings.
FACT: Sponsored listings are the ONLY way to get listed in search engines within 72 hours.
FACT: Many companies misrepresent the sponsored listings as natural rankings.
FACT: The only way to get listed in Yahoo in under 48 hours is through Overture, owned by Yahoo.
FACT: Most companies that offer “Guaranteed listings in under 48 hours”, just mark up Overture's and Google's sponsored listings.
FACT: NO one can guarantee top placement in the natural search result section of search engines, except for the engines themselves.
FACT: You don't have to pay to setup a PPC or CPC account with Overture or Google.
FACT: Sponsored listings are the fastest way to get listed.
FACT: Sponsored listings at times play a vital role in the success of an online marketing campaign.
What is SEO (Search Engine Optimization?)
It is the act of modifying or creating the opportunity for a website to make the best possible argument on its behalf as to why it is most relevant to a selected keyword or key-phrase according to the search engine algorithms.
FACT: The time line of success with optimization depends on the competitive level of the selected keyword and the history of the web site. Usually takes between 45-60 days to start seeing results.
FACT: Search engines change the rules at anytime they feel like it.
FACT: Few search engine optimization companies know what they are doing.
FACT: It takes research, proven methods and custom work that cannot be achieved by SEO software to get high, natural, search engine placement rankings for competitive keywords.
FACT: There are several methods of search engine optimization and each company is different.
FACT: Some optimization techniques may hurt your current search engine rankings and get you site banned.
FACT: NO one can guarantee natural top 10 listings in the engines in less then 30 days, other then the engines themselves.
FACT: Some companies misrepresent sponsored listings as natural listings.
FACT: ViPsem.com uses time tested and proven search engine safe techniques that meet SEO guidelines for its optimization.
FACT: ViPsem guarantees top 10 placement in the natural section of the major engines.
Read the about what Google thinks about SEOs. http://www.google.com/webmasters/seo.html
What is the difference between SEO and PPC or CPC?
SEO will get your site listed in the natural section of a search engine. This section displays its results and rankings based on which site is most relevant to the searched word. PPC or CPC results are based upon paying clients of the engine. SEO is a long term strategy. SEO is by far the most cost effective way of getting search engine placement. PPC lasts as long as your account has funds.
What is the difference between SEO and SEM (Search Engine Marketing)?
The goal of an SEO company is to get you ranked. The goal of an SEM (Search Engine Marketing) company is to get you clients. SEM companies focus on getting you ranked with enticing descriptions while SEO's don't care. SEM's focuses on your site as a whole, not just a page on top of the engines. SEM's don't just want to deliver traffic, they also want conversion.
Guaranteed #1 rankings in 48 hours and how you can do this yourself for free.
When companies give guarantees such as these, be careful of the fine print. NO one can guarantee top placement in the natural search results in 48 or even 72 hours except the engines themselves.
Don't believe the hype.
However, anyone can open a PPC account with Overture and get themselves placed in the #1 position of Yahoo (in the sponsored section) without having to pay a third party broker extra fees. Don't fall for this, you can do this on your own.
|